How can DTV operators add new dazzling services for customers that will generate new revenue streams on their mobile TV platform? The answer is to combine mini software programs (widgets) into the DTV broadcast that can interact with the user independently of the broadcast system. This enables a mobile TV broadcaster to create a more engaging experience.

Upgrading a broadcast system to allow the sending of mobile TV widgets requires interfacing with the infrastructure, having software that can insert, interact with, and manage the widgets, and integrate with vendors and suppliers who supply new innovative mobile TV widget applications.

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References

http://broadcastengineering.com/products/roundbox-mobile-dtv-widgets-marry-mobile-web-0505/index.html?smte=wl