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Mobile
Video Magazine Statistics |
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Mobile Video Market Update
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According
to Multimedia Research Group (MRG), the number
of mobile video enabled devices will grow from
over 240 million TV enabled handsets and over
$2.9 billion of infrastructure equipment will
be sold from 2007-2011.
In their new Mobile TV: Global Standards Review
& Forecast for Infrastructure and Handsets-2007-20111,
MRG details the key factors that are contributing
to or affecting the growth of the mobile video
industry including:
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Current drivers and set backs of global mobile
video growth
- Current state of mobile video deployments in
Finland, Italy and Korea
- The initiation of mobile video deployments in
Europe and Asia
- Success of a number of early mobile video deployments
in Europe and Asia
MRG's research predicts that there
should be a large upswing in the number of mobile
television systems coming online towards the end
of the decade. Due to this rapid increase
of the number of system, the mobile TV |
enabled
handsets will have its highest increase
from 2008 to 2009 with more than 250% growth. Figure
1 shows MRGs global mobile video subscriber forecast
from 2006 to 20011 and how it has an annual growth
rate of over 63%. This chart shows that the number
of subscribers will grow from 7 million subscribers
in 2006 to 82 million in 2011.
The report identifies that boredom is a key driver
for market demand for mobile TV services. In Finland,
the UK, France, Korea and Japan, prime times of
use of mobile video included in journey time to
work, in work break and in early evening posts work
and also later in the home.
MRG demonstrated that about 13% of people asked
in surveys thought mobile video "it might take
off," while in broadcast services which offer
up to 4 times the resolution, around 60% say "We'd
buy it," or "It will take off.
Some mobile service providers in Asia are having
difficulty with marketing the service, poor execution
at the network and establishing content availability
with early experiments. In Italy around 300,000
customers have bought mobile TV in 6 months out
of a population of |
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| Figure 1,
Mobile TV Enabled Handsets 2006 to 2011 |
the 6.8
million existing customers of the operator 3 Italia. The
growth in Korea decreased due to a slower than expected
rate of mobile video customers, with only 3 million
customers in a country of 48 million people with two
working systems.
MRG reviewed the different types of systems that can
provide mobile television services and determined that
these systems include mobile 3G systems, wireless
broadband (WiMax) and mobile broadcast networks.
MRG predicts that mobile 3G networks will evolve
from providing mobile TV |
services
on unicast systems (e.g. circuit connections and
HSPDA) through multicast services (MBMS) and eventually
provide mobile TV services on 100 Mbps long term
evolution (LTE) 3G systems in 2009. MRG analyzed
the WiMax systems and anticipates that WiMax systems
will evolve from unicast systems to multicast systems
in the 2009 time period. MRG reviewed mobile terrestrial
(DVB-H) and mobile satellite (DVB-SH) systems and
estimated they will progress to mass deployments
in the 2008 and 2009 time periods. Figure 2 shows
how the development of wireless networks can provide
mobile television services. |
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| Figure 2,
Mobile TV Roadmap |
| Multimedia
Research Group, Inc. publishes market analyses of new
technologies for the digital media industries, and
provides market intelligence and strategy consulting for
its client companies. MRG was founded in 1990 and is
headquartered in Sunnyvale, California. |
| The (175-page)
Mobile TV: Global Standards Review & Forecast for
Infrastructure and Handsets-2007-20111 is available in
printed format for $3,995.00 US; or as a Departmental PDF
license for $5,200.00 US. For more information or to order
the report, contact Rob Smith at 408-524-9767 or rsmith@mrgco.com,
or visit www.mrgco.com. |
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Mobile Video Magazine
Editorial Mission |
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Mobile Video Magazine
identifies and explains the technologies and
applications that allow video and multimedia services to
be provided through mobile communication networks.
Readers learn about the types of systems and available
options that are necessary to implement mobile video
along with new features and applications and the
business opportunities that are available in the mobile
video industry. |
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